Difference Between Web And Marketing Analytics

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To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck. All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other. The Main Difference Between Web And Marketing Analytics Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate. However,…
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Hyundai Creta Facelift Review & First Drive

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Hyundai Creta Overview The Hyundai Creta was first launched in 2015 and over the years Hyundai has given it minor updates which definitely did boost the sales of the compact SUV. Three years post the initial launch, the Korean carmaker has finally given the Creta a comprehensive update. We say comprehensive because the 2018 Creta now gets a host of new features too. View offers on Hyundai Cars from Hyundai dealers in Hyderabad at Autozhop. Hyundai Creta Exterior The Hyundai Creta looks its part as an SUV. Though it is based on the Elite i20 platform, the Creta is more SUV than a crossover hatchback and that is evident with the 190mm ground clearance. The front fascia is dominated by the hexagonal grille, signature Fluidic 2.0. The angular swept backheadlamps look…
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Top 5 Benefits Of Digital Marketing

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Perhaps more than any other time in the past, the marketplace has become extremely digital. As technologies evolve, marketers are realizing more benefits of using digital marketing to sell their products and services online. Unlike in the past when consumers did little research before buying products on the web, today as many as 82 percent of them conduct research on the internet before buying anything. And given the big number of people now buying things on the web, it makes perfect sense to want your business to stand out. Whatever business you do, chances are that your customers are online. Therefore, all types of businesses need digital marketing strategies. It is therefore, not surprising that the digital marketing spend in the United States will have hit $332 billion by 2021.…
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Tata Tigor Facelift Review & Transmission

Auto
Tata Tigor Overview Tata Motors have revamped their image for the Indian Automobile market; they already created a lot of hype with their hatchback offering Tiago. If you all remember alongside the Tiago hatchback, Tata had also showcased a Tiago based compact sedan back at the 2016 New Delhi Auto Expo as well. There was no doubt that both the Tiago hatchback and the compact sedan based on the hatchback grabbed people’s attention at the Auto show. The sub-4 meter car was codenamed Kite5 while later it was officially renamed as ‘Tigor’. There is no denying the fact that Tata Motors started the trend of compact sedans in the IndiaTatan market with their product the Indigo ecs but later the segment was overtaken by its rivals. Tata Motors was determined…
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What Is The Future Of SEO

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People have been claiming SEO is dead for years. People have been claiming SEO is either “the most important” aspect of your digital marketing, or “irrelevant”. If you throw a stick in New York or New Delhi, you’ll probably hit an SEO expert. Here are some the facts of future of SEO SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing. A huge part of present-day SEO practices is brand building and influencing search queries themselves, as opposed to starting with a truckload of keywords and creating content around them.…
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Volkswagen Vento Performance & First Drive

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Volkswagen Vento Overview The Vento has been the entry-level sedan for the VW brand. This sedan is based on the Polo and has been on sale since 2010. Since then it has been getting timely updates, be it cosmetic changes, features and even engines. Since its launch, it has got two new engines and even a double-clutch transmission too.However, the 2015 model year upgrade for the Vento has been a major cosmetic upgrade, especially after the launch of the new 1.5-litre diesel engine and automatic transmission. So, do the cosmetic changes on the Vento justify the upgrade? We lay our hands on the new Vento and tell you more in detail about it. Book a test drive for Volkswagen Vento in Hyderabad at Tryaldrive. Volkswagen Vento Exterior The Vento has always…
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Honda Jazz Performance & Test Drive

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Honda Jazz Overview The demand for the premium hatchback segment has been on a rise and Honda’s Jazz is one of the contenders. It is majorly the petrol variant that is in demand in this segment with under 35 per cent of the share going to diesel powered premium hatchbacks. These vehicles are designed for city and highway driving. We took the Honda Jazz petrol for a 800 kilometre drive in the Rajasthan heat to find out how does it perform. Did it fair well? Read further as the mystery unfolds.Honda has plonked the Jazz with a 1.2-litre petrol engine that churns about 88bhp of power and 110Nm of peak torque. Now, as there is a higher duty on petrol engines in excess of 1.2-litre, Honda and even the competition…
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Tata Tiago Facelift First Drive

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Tata Tiago Overview Tata Motors tasted success in the private car segment with the Indica when it was launched in 1998. The vehicle continues to be sold today but there was no replacement for it in spite of the Vista and later the Bolt coming along. This is solely because the Indica is largely sold to the commercial segment like fleet operators and thus isn’t appealing to private car buyers anymore. To fill this void, the company has developed an all new car which sits between the Nano and Bolt. Its most ambitious project of late, the Tata Tiago has been developed from scratch in just 3 years. After seeing it camouflaged since months and referring it to as Kite (codename), we finally get behind the wheel of what could…
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Tata Zest Facelift Review First Drive & Transmission

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Tata Zest Overview Tata Zest is the car that has been introduced in the most competitive segment of compact sedans in the year 2014. Before this, in 2008, Tata Motors launched Indigo CS in the market and car did a fairly good job in terms of sale. As the time passed, new generation models from Hyundai, Honda and Maruti heated up the competition. Tata Motors to remain relevant in the segment, needed to develop a new product which was capable of competing against the rivals in terms of performance, reliability, quality and refinement. Finally, Zest came to the rescue, helping the Tata regain lost ground. Tata developed Zest using Vista hatchback’s X1 platform. The Zest is the first actual product which came out of Tata’s Horizonext movement. View offers on Tata…
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