Difference Between Web And Marketing Analytics
To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck. All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other. The Main Difference Between Web And Marketing Analytics Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate. However,…