Month: February 2019

To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck. All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other. The Main Difference Between Web And Marketing Analytics Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate. However,…

Perhaps more than any other time in the past, the marketplace has become extremely digital. As technologies evolve, marketers are realizing more benefits of using digital marketing to sell their products and services online. Unlike in the past when consumers did little research before buying products on the web, today as many as 82 percent of them conduct research on the internet before buying anything. And given the big number of people now buying things on the web, it makes perfect sense to want your business to stand out. Whatever business you do, chances are that your customers are online. Therefore, all types of businesses need digital marketing strategies. It is therefore, not surprising that the digital marketing spend in the United States will have hit $332 billion by 2021.…

People have been claiming SEO is dead for years. People have been claiming SEO is either “the most important” aspect of your digital marketing, or “irrelevant”. If you throw a stick in New York or New Delhi, you’ll probably hit an SEO expert. Here are some the facts of future of SEO SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing. A huge part of present-day SEO practices is brand building and influencing search queries themselves, as opposed to starting with a truckload of keywords and creating content around them.…