5 Reasons PPC Campaigns Fail

Technology
Besides social media, one of the best ways for online businesses to see more customers on their website is Pay-per-click (PPC). PPC platforms like Google AdWords and Bing Ads enable users to create custom ads that target specific keywords relevant to their target audience. This method of internet marketing is effective if done right. We are going to take a look at some reasons that business owners fail at using PPC. 1. LACK OF CONVERSION TRACKING Conversion tracking is used to determine the action of the customer when they arrive on your page. If you want them to visit a specific page or download something, you set up keywords to direct them to do that. Without tracking the effectiveness of this, you could be wasting a lot of time and…
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The Pros & Cons Of having A Wikipedia Page For The Businesses

Technology
It seems that almost everyone has used Wikipedia with many of us using the site on a regular basis. We use Wikipedia so much that it is often one of the first pages to show up in a search engine. With its useful information and interesting facts about people, places and things, it is no wonder Wikipedia is so popular. Why, then, aren’t we using Wikipedia more for marketing purposes? For Affordable SEO packages in UK check Vivid SEO. Can Wikipedia be used effectively for small business marketing? It can, but not in the way you might think. Although a Wikipedia entry for your small business isn’t going to enable you to directly sell more products, it is going to reach and engage more potential customers and add credibility to your…
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IS TWITTER A DYING PLATFORM

Technology
From the beginning, many industry experts couldn’t see Twitter becoming the success that it has become. Even today, Twitter is rated second in the social media game and experts agree that it may be on borrowed time. With all of the success and growth Twitter has enjoyed, why are experts saying that it might not have the financial strength and strategic smarts to overcome its problems and become a thriving communication platform and profitable operation?   For more details Visit SEO Agency London. What are the problems that Twitter is facing? Let’s take a closer look: The Decline of Twitter Although Twitter stock (TWTR) has gained 25% in recent months, its revenues have been steadily declining in 2017. In fact, Twitter has never turned a profit and in 2016, the platform…
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FRESH WEBSITE CONTENT BOOSTS SEO RESULTS

Technology
Getting on the first page of Google is extremely challenging and takes quite a bit of tweaking before you start to see real results. SEO has evolved into a complex process. An essential component of that is quality content. Google’s latest changes to algorithms over the past four months show that the search engine is focusing more on quality content over keyword density. A recent study states that 2019 will create more data than the previous 5,000 years of humanity. Google knows this and prioritizes the more relevant and practical information over the rest. It does so by focusing on the best content first. For more information on Digital Marketing check Vivid Digital As a search engine, it is their job to provide searchers with links to the most relevant…
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How To Use Social Media Quizzes For Your Gain

Technology
Now that you know some of the ways you can best build out a social media quiz, let’s look at how you can use these social media quizzes as a way to engage our audience, gather meaningful feedback and build ever so important email lists! Gather Meaningful Information and Insights Quizzes can be a wealth of knowledge to businesses if they set them up to be that way! Although a lot of questions might not be directly actionable, look to see what answers will teach you! For example, although Buzzfeed’s quiz above was not hosted by an ice cream corporation, if it was the answers to that quiz can teach the corporation about how well people know the ice cream product generally. This is a great way to create future…
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